What do you trust more - an advertisement or a friend?

You are not alone. According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason why they buy a product or service.

 

The Founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In his book, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy-which means you need to come up with new methods to reach customers and improve your product and service.