- What need or business goals do you have for your website that aren’t being met by the current version?
- What goals do you want your website to achieve?
- What is the function of having a website for your brand?
- What will visitors accomplish on your website?
- What kind of website does your brand need?
- Who is the website for?
- When analyzing your competitors’ sites, what do you like and not like about their websites?
- What’s the project budget?
- What’s the project timeline?
- Which functions or features are necessary to have versus nice to have?
A website can do so many things, but not every website should do everything.