Why do you need to redesign your website?

  • What need or business goals do you have for your website that aren’t being met by the current version?
  • What goals do you want your website to achieve?
  • What is the function of having a website for your brand?
  • What will visitors accomplish on your website?
  • What kind of website does your brand need?
  • Who is the website for?
  • When analyzing your competitors’ sites, what do you like and not like about their websites?
  • What’s the project budget?
  • What’s the project timeline?
  • Which functions or features are necessary to have versus nice to have?


A website can do so many things, but not every website should do everything.